Number of retailers participating in watermelon promo up 100% - Orlando Business Journal:

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Participating retailers from Florida to Canada are advertising Florida watermelonzs in their store circulars and increasing the size of theifr produce section displays from May 7 throughJune 25. Twelve grocery chains with 4,100 retaio stores have joined the an increase of 100 percent overlast year'ws 2,050 stores. The is conducting the promotion alongt withthe , which represents approximately 180 Florida The association funded this year's campaignm with $50,000. Last year's watermelomn promotion generatedapproximately $9.5 million in additional retailo sales, Bronson says.
Kroger -- which kicked off the watermelonj promotion in earlyMay -- substantially increasee its sales of watermelons this The retailer's Atlanta, Great Lakes, Memphis and Mid-Atlantic divisions represented more than 1,3009 stores. The chain ran Florida watermelon ads for 814 stores the week of May 7 and 490 storeds the week ofMay 14. Other retail grocergy chains that will participate in the Florida watermelon promotiohn in coming weeks includeAWI Shurfine, Bozzuto's, Hannaford Harveys, Kash N Karry, Metro, Nash Finch, Priced Chopper, Sobeys and Spartan. The participating chainz have storesin Connecticut, Florida, Georgia, Maine, New York, Ohio, Pennsylvania.
, Virginia, and Quebec, Canada. Florida growerzs annually harvestapproximately 25,000 acreds of watermelons. They received more than $67 millionb in 2004 for their watermelon crop, ranking Florida thirde among watermelonproducing