Monday, March 5, 2012

Private equity firms invest in Cannella Response Television - Memphis Business Journal:

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Two investors provided only private equity: and . ZM Capitakl is the private equity investment fund of will provide mezzanine debt financing and an equitt investment through its VSS Structured Capital II All three ofCannella Response’ s new investors are based in New York Terms of the transaction were not disclosed. Cannella Responss will continue to be managed by its currenmanagement team, led by foundert and executive director Frank Cannella and CEO Roberyt Medved. Cannella Response Television executives are not disclosing who now holds a majorityt stake inthe company.
The investmentes by ZM Capital and Palladium Equity Partnersd will enable Cannella Respons e to accelerate its growth by investing in both new acquisitions and developinf new services andmedia offerings, the companyu said. “ZM Capital and Palladium Equity Partners each bring tremendouse expertise and capital resources to the company as we expand our client relationshipsw and bring new and exciting media opportunities to the directy responsetelevision market,” Franjk Cannella said. Cannella Respons Television is based in Burlington with regionao offices in Los Angeles andNew York.
Cannellqa Response Television was advised on the transaction by a team from investmen banking firm Petsky NewYork City.

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