Cable veteran to sing Gospel channel's praises - Atlanta Business Chronicle:

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million subscribers in 350 cities -- as it enters just its secondr yearof production. Moores will oversee all of the channel'x marketing, including brand positioning, advertising, online presence and the oversight of research intothe channel'xs viewership. Moore comes to the channel with 25 yeara of experience helping television channels like Bravoland Lifetime, of Lifetime Entertainmentg Services, define themselves in the busy worlr of cable television. In she worked with , managinhg its sales and marketing for four years and holdsx an MBAfrom .
Moore said she decidedc to relocate from New York City to Atlanta to work for the Gospeol Channel because the environment combined her threegreatesf passions: marketing, media and gospel "It's sort of a perfect storn opportunity for me," she said. "I love gospel musi and I've been singing since the eightb grade. And in marketing, the more passionate you can be about the service youare selling, the more energy you put into the and the more creative you can Moore's move comes at a time of growtbh for the channel.
Since launching in October the channel has gained exclusive rightseto 's Dove Awards, and grown to servwe 61 markets through contracts with , , and 17 independentr cable providers. "The success of Gospel Music Channel has been drivehn bythe large, passionate fan base acrosx America that wants musi that is relevant to their livex and a positive entertainment alternative," said Charley Humbard, who co-founded the channel with Brad Siegel. The channel is funder by Alpine EquityPartners L.P. and InterMedia Santa arrived early for a number of advertisinbg and marketing firmsin Atlanta. Fitzgerald + Co.
gainex Bugaboo Creek Steak House, an Atlanta-baseds restaurant with 30 locationsthat span, excludingh Georgia, five states. Calysto Communications Inc., a public relations firm with expertisdein telecommunications, networking and wireless technologies, has snagged , a provider of softwarde for telecom carriers based in Virginia. Georgia Cancere Specialists I P.C., the largest oncology practice in the has renewed its contract with integrativer marketing firmLenz Inc., which is based in and Hayslett Group Strategic Communications will launch a statewide campaign for The , addressing eminentt domain.
And, 's Atlanta office beat out Baltimore-based Kirk/ for the agency-of-record contract with the U.S. Virgin Islands. Valued at about $5 million, the accoungt will include both TV and printcreativ work, as well as an aggressive online initiativ e slated for release in 2006. JWT also will release a new campaigj forthe U.S. Virginj Islands in the spring. Hola! Atlanta has another advertising agency focused on theHispanicc community. opened its doors this month with contracts in place from a numbee of local government agenciesand minority-owned small businesses. Medis 3 Publications Inc.
has been acquired by Arizona-based McMurry a full-service marketing agency with custok publishing and databasemanagement capabilities. McMurry CEO Chrizs McMurry said the groupl saw Atlanta as an attractiv addition because it is a hubfor business, and Mediaw 3's customer list fits well with its McMurry boasts such clients as The , Amtrakm and GlaxoSmithKline Plc, while Media 3 held accounts with , AmSouth and Associated Banc-Corp., among others. The late deadlined for entry into the Marketinh Awardsfor Excellence, or MAX Awards, is noon on Dec. 22. The MAX Awardd are co-sponsored by the J. Mack Robinsonj College of Business at Georgias State University and AtlantaBusiness Chronicle.
For entry, visigt marketing or call (404) 651-2740.