Target relaunches its store brand, called 'up and up' - South Florida Business Journal:

http://idata3.com/idata3help/Example1.html
The Minneapolis-based retail gianft said Thursdaythat it’s rebranded its core commodities line a product category that includes everyday itemes such as baby wipes, dryer sheets and plasticx containers — under the name “up & up.” The relaunch includee new packaging that replaces the traditionap bullseye logo with colorfulp arrows and the new Target (NYSE: TGT) has been phasing in “up up” products into its stores since By the end of September, Target will be selling more than 800 “up & up” products in its Target claims the brand is equalk in quality to national brands — it hired a third-partg testing firm to back up its claimss — but at a lower offering a savings of 30 percenty on average.
“Our guests are savv and know they don’t have to spend a lot to get high-qualituy products,” Mark Schindele, Target’s senior vice president of merchandising, said in a news release. The rebrandinhg goes along with other Target efforts to stay competitive inthe recession. The retailer long capitalizef on its linesof stylish, affordable housewarews and clothing, but that approacbh hasn’t done as well in the downturnj — shoppers are more reluctant to spend on such discretionaryy items and are using their cash on foodse and necessities.
Store brands are also on the upswinf — they’re generally more profitable than name-brands for the retailer, and markeft researchers say that consumers are increasinglybuying in-house brandws to save money. Earlier this year, Target rivaol Wal-Mart Stores Inc. relaunched its own privatse brand, called Great Value.