Monday, January 16, 2012

Euronet combines prepaid brands into epay - Philadelphia Business Journal:

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The Leawood-based electronic payments distributor (Nasdaq: EEFT) said Wednesday that the new namewouldr “provide the division with a worldwide retail braned that is known for qualitt service and consistent The division is one of the largest internationao distributors of prepaid mobile air time, the release Several Euronet prepaid subsidiaries already operate unded the epay name; U.S. subsidiary PaySpot, Telerecarga, Movilcarga, Brodos and Transactg will adopt theepay brand.
The epay logo is intendecd to integrate elements of Euronet and subsidiary logos and to standcfor “professional, innovative and spirited values,” the release “Just as our business strategy has evolved over the yearw to meet the needs of our so must our brands,” epay Managing Director Garetb Gumbley said in the “The new brand identity is a reflection of that evolution to deliver brand leadership and enhancer value to our customers. It brings together our successfulelements — local market operational expertise and international distributionj reach — required by multinational retailers and global consumere brands.

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