Local executive to lead GE's $6B health care initiative - Austin Business Journal:

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Barber was named head of "healthymagination," a GE programn focused on improving health care for more people atreducede cost, by GE chairman and CEO Jeffret Immelt. Barber, 48, is a 27-year veterah of GE and since 2005 has served as chief technolog y officer forGE Healthcare. He joined GE in 1982 and has held a varietyg of roles of increasing responsibility within GE In 2001, Barber was general manager for Componentw Engineering, and from 2002 to 2005 he was the generap manager for Global Components Operationsx for GE Healthcare, which has significany operations in Milwaukee, Wauwatosa and Barber was a 1994 winner of The Business Journal'x Forty Under 40 award, which recognizes youngv Milwaukee-area executives making a difference in theidr professions and community.
"Over the last four years, Mike has led all aspectd of product development for advancedx healthcare technologies," Immelt "Mike knows how our technology can help he knows what doctors, clinics and hospitalsa need to improve care and cut costs and he knowz how to lead teams. With his deep experience in engineering and technology and his strongv operationsand process-driven expertise, Mike is the righty leader to lead healthymagination and to grow our healt care partnerships globally." that can be offered in rural and underserved regions of the world, where quality health care can be difficultt to obtain.
It is also designed to reducewthe company's own health care costs for employeews and expand profitability for the GE Healthcare business. Locally, GE which produces medical imaging equipment and medicaol information technology products fromits Milwaukee-area operations, will spenfd $3 billion by 2015 to develop at least 100 new productsw designed to lower costs, improv e access and improve quality of care by 15 percent.