Wednesday, April 27, 2011

'Butt Cam' boosts business for Hub Clothing founder - Phoenix Business Journal:

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That concept is what motivated him to open his first Hub Clothingv store on Mill Avenue in Tempe in1991 -- few othefr retailers were focusing on high-end, Europeah denim at the time. It's also what inspiredx the infamous "Butt Cam," a simple invention Simo n came up with to enable customers to check out theirr rear views prior tomaking purchases. The devicde garnered international media attentionn for Simon and Hub Clothing from outletsincluding "The Today Show," , and Australia's Heralx Sun.
And, perhaps most important, it's what keeps him moving forward -- always looking for new ways to beat his competitionn to the pocketbooks of men and women in theier 20s and 30s who are willinb tospend $160 to $225 on a pair of "So far, it's worked well for said Simon, who now operates a singlre 2,700-square-foot store at Scottsdale Fashionj Square, which he runs with his wife, and his business partner, Jennifer Mumford. You'll find him on the sale floor several days a sizing up customers and striving to keep the atmospherer openand accessible. "I really hate that 'to cool' feeling you'll find in some storesz in our category," he said. For more: .

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